Genesis

AllBranded Commercial feature

PRODUCTION
David Arnaud

BRAND
Audi, Freeride World Tour

AWARDS
NYX Video Awards 2020 - Commercials, Marketing / Automotive: Grand Winner

Genesis

Behind every line on the Freeride World Tour there is an idea, an inspiration, a vision – just as much as it is the case for a visual artist. In both worlds imagination plays a central role. It is no coincidence that riders themselves talk about “drawing lines” or “imagining lines”: before existing on the snow, their lines exist only in imagination. The mountain is a canvas.