Genesis

 
PRODUCTION
David Arnaud
BRAND
Audi, Freeride World Tour
AWARDS
NYX Video Awards 2020 - Commercials, Marketing / Automotive: Grand Winner

Genesis

Behind every line on the Freeride World Tour there is an idea, an inspiration, a vision – just as much as it is the case for a visual artist. In both worlds imagination plays a central role. It is no coincidence that riders themselves talk about “drawing lines” or “imagining lines”: before existing on the snow, their lines exist only in imagination. The mountain is a canvas.

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